Top 7 Tips to Choose the Right Real Estate Agent
Buying or selling a home is one of the biggest financial decisions you’ll ever make. Whether you’re diving into property buying for the first time or selling your longtime family home, one thing is clear: choosing the right real estate agent can make or break the experience.
Thank you for reading this post, don't forget to subscribe!Related guide: Hidden Costs You Must Know Before Buying a Home
A skilled agent is more than a middleman. They’re your guide through local housing markets, your negotiator at the table, and your advisor when emotions run high. But with thousands of licensed agents out there, how do you find the right fit for your needs and location? [Sources]
This guide covers everything you need to know to confidently select a real estate agent who brings results — from understanding their role, evaluating credentials, and spotting red flags, to using local market knowledge for better decisions.
Why the Right Real Estate Agent Matters
Choosing a real estate agent isn’t just about convenience; it’s about outcomes. A good agent can:
- Save you money by negotiating better terms.
- Protect your interests during property buying or selling.
- Speed up the process with market connections and insights.
- Reduce stress by handling complex paperwork and legalities.
- Maximize value by knowing when to buy, sell, or walk away.
According to the National Association of Realtors (NAR), over 86% of home buyers and sellers use a real estate agent. Those who do often achieve higher sale prices and smoother transactions compared to going solo.
Understanding the Role of a Real Estate Agent
Before you choose, it’s important to know what agents actually do.
Buyer’s Agent
If you’re focused on property buying, a buyer’s agent helps you:
- Find homes that fit your budget and preferences.
- Access off-market listings and local insights.
- Evaluate neighborhoods, schools, and amenities.
- Draft offers and negotiate on your behalf.
Seller’s Agent (Listing Agent)
If you’re selling, a listing agent will:
- Market your property with professional photography, staging, and listings.
- Price your home competitively based on comparable sales.
- Host open houses and showings.
- Handle offers and counteroffers to maximize your sale price.
Dual Agency
Some states allow dual agency, where one agent represents both buyer and seller. While convenient, it may create conflicts of interest — something to consider carefully.
How to Choose the Right Real Estate Agent
1. Start With Local Research
Real estate is hyper-local. The best agent for you will understand not only national market trends but also your neighborhood’s unique dynamics.
- Check recent sales: Who’s closing deals in your area?
- Look at active listings: Which agents dominate your ZIP code?
- Read reviews: Google Business Profiles, Yelp, and Zillow give insight into client satisfaction.
💡 Pro Tip: Drive around neighborhoods you’re interested in. The “For Sale” signs often list the most active agents nearby.
2. Ask the Right Questions
When interviewing potential agents, don’t just ask, “How long have you been in real estate?” Dig deeper:
- How many transactions have you closed in the past 12 months?
- What’s your average list-to-sale price ratio?
- Do you specialize in property buying or selling?
- How do you market homes in this area?
- What’s your availability for showings or questions?
This tells you whether they’re data-driven, communicative, and active in your target market.
3. Verify Credentials and Licensing
Every agent must be licensed in their state, but top performers often carry additional certifications:
- CRS (Certified Residential Specialist): Advanced residential expertise.
- ABR (Accredited Buyer’s Representative): Focused on property buying.
- SRES (Seniors Real Estate Specialist): Skilled at helping older buyers and sellers.
Check your state’s real estate commission website to confirm their license is active and in good standing.
4. Evaluate Communication Style
A real estate transaction moves fast. You’ll need someone responsive and easy to reach. Consider:
- Do they respond quickly to calls, texts, or emails?
- Do they explain things clearly without jargon?
- Do they seem patient and approachable?
If communication is poor before you hire them, it won’t get better later.
5. Consider Their Network and Resources
The best agents bring a network with them:
- Mortgage brokers
- Home inspectors
- Title companies
- Contractors and stagers
A connected agent smooths out the process and saves you from scrambling for referrals.
6. Review Their Marketing Strategy (For Sellers)
If you’re selling, marketing is everything. Ask for examples of how they promote homes:
- Do they use professional photos and videos?
- Will your home be listed on MLS, Zillow, Realtor.com, and social media?
- Do they leverage open houses and virtual tours?
Agents who invest in marketing help you sell faster and for a higher price.
7. Trust Your Gut
After all the research, numbers, and interviews, trust your instincts. If you feel comfortable and confident with an agent, that chemistry often leads to better collaboration.
Location-Specific Considerations
Since real estate is location-driven, consider these local factors when choosing an agent:
- Urban markets (e.g., New York City, Chicago): Agents need experience with condos, co-ops, and bidding wars.
- Suburban markets (e.g., Dallas suburbs, Atlanta): Family-focused neighborhoods, school districts, and commute times matter.
- Rural areas (e.g., Montana, Vermont): Look for agents experienced in land sales, septic systems, and zoning laws.
- Coastal regions (e.g., Florida, California): Agents should understand flood zones, insurance challenges, and seasonal buyer trends.
Common Mistakes to Avoid
- Hiring the first agent you meet without comparing others.
- Choosing based solely on a friend or family recommendation.
- Ignoring negative reviews or complaints.
- Overlooking experience in your target price range.
- Not reading contracts before signing.
FAQs: Choosing a Real Estate Agent
1. How do I find the best real estate agent in my area?
Start by researching local agents with strong reviews, recent transactions, and area expertise. Interview at least three before deciding.
2. Should I use a buyer’s agent or go directly to the listing agent?
A buyer’s agent represents your interests exclusively, while a listing agent represents the seller. It’s usually best to have your own advocate.
3. How much does a real estate agent cost?
Typically, sellers pay 5–6% of the home price in commissions, split between buyer and seller agents. Buyers usually don’t pay directly.
4. Can I switch real estate agents if I’m not happy?
Yes, but check your contract. If you signed an exclusive agreement, you may need to wait until it expires or negotiate a release.
5. What red flags should I watch out for?
Poor communication
Limited local knowledge
Pressure to rush decisions
Overpromising sale prices
Lack of recent experience in your market
Conclusion
Choosing the right real estate agent is one of the smartest moves you can make in your property buying or selling journey. A strong agent brings expertise, negotiation skills, and local insight that directly impact your results.
Do your homework: research, interview, and verify. Ask tough questions. Pay attention to both data and your gut. With the right professional by your side, you’ll navigate the market with confidence and clarity.

